Advertiser respond to this Action Alert:

     - Midas:"we have notified our ad agency to pull our advertising from that show immediately." Official response
     - Blue-Emu: "... is advertised on the Rush Limbaugh show as a part of a national advertising campaign." Form reply letter sent by Blu-Emu.
     - Radio Shack: will not buy any advertising on the Rush Limbaugh show. Official response
     - Amtrak: will not purchase advertising on the Rush Limbaugh show. Official response

Midas:

Dear Mr. Xxxxx -

I recently received your e-mail regarding hearing a Midas ad airing on the Rush Limbaugh Show in Ann Arbor. We would like you to know that we have notified our ad agency to pull our advertising from that show immediately.

Please be assured that it was never our intention to imply approval of any of Mr. Limbaugh's comments. It is not our policy to buy advertising time in controversial programming such as his and this was an oversight that Midas ads aired in his program in Ann Arbor.

Thank you very much for your e-mail and we hope you will continue to be a patron of your locally owned and operated Midas.

Sincerely,

Xxxx Xxxxxxxxxx
Manager, Marketing Planning
Midas International Corporation

Blue-Emu:

Date: January 23, 2003 1:25 PM
From: Jennifer Golleher <info@nfidiet.com>

We appreciate your comments. Blue-Emu is advertised on the Rush Limbaugh show as a part of a national advertising campaign encompassing many different radio stations, talk shows and formats. It is designed to reach a targeted audience based on demographics alone. The views of the host do not reflect the views or beliefs of this company.

Radio Shack:

From: Kay Jackson
Date: Wed Jan 22, 2003 3:11:18 PM US/Pacific
To: "'info@takebackthemedia.com'" <info@takebackthemedia.com>
Subject: RadioShack IS NOT a Limbaugh advertiser

First, let me emphatically state that RadioShack has not purchased ANY radio time during "The Rush Limbaugh Show." Evidently, we are the unfortunate victim of a network or local affiliate programming error.

RadioShack strictly adheres to a policy of not intentionally buying advertising space on programs that might be political or socially controversial or that promote any one individual's agenda or point of view.

If a listener has heard a RadioShack commercial airing during "The Rush Limbaugh Show," it is simply an error made by the radio network or local affiliate. While strict instructions about our policy are provided to all stations and networks we purchase time from, unfortunately programming mistakes are made.

We are working diligently to get to the root cause of this and appreciate being made aware of it through your Web site's supporters.

PLEASE, remove our name from your list.

Simply put, our advertising isn't intended to offend or to exclude anyone from shopping at RadioShack. The friendly, helpful sales staff in our stores work hard to earn your trust: I assure you that the last thing we want is for our advertising to impede their efforts.

Kay Jackson
Director of Public Relations Planning
RadioShack Corporation

Amtrak:

From: "Lim, David"
Date: Sat Jan 25, 2003 1:14:55 PM US/Pacific
To: "'mediababe@takebackthemedia.com'" <mediababe@takebackthemedia.com>
Subject: Amtrak advertising

Dear Take Back The Media,

The San Francisco Convention and Visitors Bureau, Amtrak and several other
travel providers are promoting a winter getaway package on radio stations in
Northern California, including KSFO. The advertising was purchased as a "run
of station" -- the spots are spread over different stations in various
timeslots.

The advertising was bought by the Bureau, not Amtrak, and in fact, Amtrak is
not paying for any of the costs of the advertising. If the ads
coincidentally run during the Rush Limbaugh show, we are unaware of it
beforehand.

Amtrak is not a sponsor of the Rush Limbaugh show. Amtrak advertises in a
wide range of newspapers, magazines, radio stations and television stations
around the country, but does not sponsor any political talk shows.

We are currently working with the San Francisco Convention and Visitors
Bureau to ensure that Amtrak advertising does not run during political talk
shows. In the future, we will communicate our practice of not advertising
on such shows with our partners (i.e. SFCVB).

I hope this explanation is satisfactory, and I would ask that you kindly
remove Amtrak from the list of Rush sponsors on your website.

Thank you.
David Lim
Chief Marketing Officer
Amtrak